The Seven Rules of Fearless Growth: What Fearless Companies Are Doing to Grow Faster and Smarter
In today’s era of disruption, your company needs to stay agile enough to survive and thrive, yet it’s all too easy to respond to today’s business climate with fear and indecision. Business consultant Amanda Setili insists it takes only a few simple steps to guarantee success. Here she offers seven rules to help you navigate the new economy and achieve fearless growth.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Now is the Time to Shift from Sales-Focused to Product Specialist Roles
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
The Trust Triple Play
In baseball, a triple play is the rare act of making three outs during the same continuous play. In sales, it’s the ability to gain the customer’s trust in three crucial areas: the product, the dealership, and the salesperson. All relationships, and therefore sales, are built on trust in these three elements. Ask any top salesperson what contributes to their success, and they’ll put building trust at the top of the list.
Rewards, Rewards, Rewards!
If you’re serious about creating lifetime customers, and motivating those customers to do what you want them to do to create more sales, then you need to consider installing and providing a rewards program that has value to your customers.
Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
New Technology Now Exists to Solve an Old Problem: Service Retention
“The ideal kiosk does everything, including sales tax and all transaction requirements. The transaction should not be on your books; you should only handle your profit check.”
