Success Story: Breaking Barriers While Achieving Record-Breaking Sales
The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]
July/August 2016 Service
sw Service Solutions presents Fixed Ops University “sw Service Solutions training works! It is very effective and up-to-date with today’s fast paced environment and ever-changing market…”
How Dealers Can Profit From Google’s 2016 Advertising Changes
By Nancy Lim. Nancy, Director of Marketing for PureCars For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google
Plan When Times are Good to Build an Even Better Future
As of this moment, on average, things are good in the automotive marketplace. Last year, Americans bought 17.5 million cars and trucks — that’s a 6 percent increase over 2014, and a new record in sales. Experts are saying that 2016 is going to be even bigger. Things are going well, with every expectation that
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
Success Story: Selling Out of the Service Drive
Comprised of five stores across the United States, the Jay Wolfe brand has been a household name for many years. Together, this dealership group has achieved a stellar reputation by catering to the customer, training their team and working as one unit for the good of the group. Click cover to read from our digital magazine. Lee Hubbard started his career in the automotive industry in 1977 as a porter in a s […]
Success Story: Big Store, Big Success
Volkswagen of Oakland is a single-point store in the heart of downtown Oakland, California. The area is enjoying tremendous growth, thanks to new technology companies setting up shop, an overflow from San Francisco and new neighborhoods being built to meet the demand of people moving to the city. While being located in the middle of
March/April 2016 Service
Dealership For Life Our dealership and our team have grown 1,500 percent in the last four years.
November/December 2015 Service
Choosing High Performance Doors for Service Entrance/ Exit & “Other” Doorways Hörmann has your solutions