Tactics to Make Your Web Traffic Soar
Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.
Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
The Value of Video Learning
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.
If You Think You’re Covered for Safety Recalls – You’re Not
Compliance pressures are increasing, yet safety recall data errors and timing issues continue to challenge dealers to know the safety recall status vehicles they are acquiring, currently have in inventory and those that they have previously sold and serviced. Big Problem Last year saw a record number of recalls, impacting more than 53.2 million vehicles.
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
