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Crafting a Cohesive Brand Identity

Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.

Crafting a Cohesive Brand Identity The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials
The Don’ts and Dos of Outsourcing OEM Warranty Administration

A good service will provide onsite training, helping the advisors and techs write better ROs while freeing up management.

The Don’ts and Dos of Outsourcing OEM Warranty Administration
Accelerate2Compliance Expands Access to Information Security Compliance Solutions

New partnership is bringing information security compliance within reach for more dealers by uniting the specialized expertise of A2C with the performance solutions of NCM.

The SMS Paradigm: Reshaping Customer Engagement in the Automotive Industry

By reaching out through SMS, we have tapped into the potential of a less invasive, yet highly effective, method of communication.

The SMS Paradigm: Reshaping Customer Engagement in the Automotive Industry
Everyday Actions, Monumental Outcomes

It is in the quiet moments of consistent work that our skills are sharpened and our goals are realized.

True success is the product of a daily grind, forged from focus, dedication and perseverance.
Focus on Quality: The Impact of Professionally Taken Photographs in Building Trust and Credibility for Dealerships

Professionally taken photos bridge the gap between online browsing and the physical experience, fostering a sense of reliability in the dealership’s offerings.

Quality photographs serve as a visual testament to the dealership's commitment to providing an honest representation of their products.
Navigating the AI Era: Is Your Car Dealership Ready to Thrive or Fade Away?

Dealers who want to survive this paradigm shift need to invest in modern leadership coaching and relevant sales training, building a solid team based on the same core values, powerful vision and mission.

Salespeople and dealers who cultivate relationships and create loyalty with their buyers will persevere. Buyers valuing relationships will invest in the premium.
Leveraging Background Music to Enhance the Customer Experience and Boost Auto Sales

It may be the time to rethink how to leverage music that can create an enhanced buying experience.

leveraging your overhead music to create the ultimate customer and sales experience.
Solving the Technician Shortage: A Perspective on Recruitment and Retention

An industry veteran shares valuable insights on how dealerships can attract and retain top-tier technicians.

mechanic or technician working under the hood of a vehicle
Hunter Engineering Announces Integration Partnership with UpdatePromise

The integration will allow service advisors quick access to Hunter’s Quick Check Drive and Quick Tread Edge autonomous inspection results.

The integration will allow service advisors quick access to Hunter’s Quick Check Drive and Quick Tread Edge autonomous inspection results, allowing them to identify alignment and tread depth concerns and bring them to the attention of vehicle owners.