Up in a Down Market: Navigating the Evolving Customer Experience, Part 3
I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.
Up In a Down Market: Finding New Ways to Serve the Customer, Part 2
In this series of our Dealer Panel, we’re asking our panel how they prepare for a potentially cooling market, and how they are working to maintain their forward motion.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
The Micromanager
Some very successful leaders use micromanagement strategies with new hires until they’re sure the person has the right skills, talents and behaviors to take on their duties. They know when to back away and loosen the tightrope of control. The problem, however, occurs if they don’t know when to stop.
Getting Ready for the Storm: Preparing Your Dealership for Potential Disaster, Part 1
This year, in the space of two weeks, two major hurricanes struck the United States — the first time in recorded history that the country has been hit with storms of such intensity in the same hurricane season. In late August, Harvey hit the Houston area leaving major floods all along — and well past
Podcast: Putting Value Into Your Sales Presentation
Chris Saraceno of the Kelly Automotive Group speaks with us about ways to put value into your sales presentation. theoryof5.com
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
Building Leaders: Keeping Up With Challenges and Opportunities, Part 3
“I go to different conventions to learn how others are facing challenges, and I make sure I surround myself with other business leaders; not just auto leaders but people who are successful in business in general. Through education, constant reading and surrounding myself with people who are excelling in business, I become more prepared to lead and excel, as well.”
Building Leaders: When to Let Go, Part 2
“My job is to find the right leaders for the right job, make certain they are working from their position of strength and lay out the expectations. They need to know what we want, when we want it and what rules of our culture they must follow to get it done.”
Mentors: You Don’t Have to Do It Alone
Finding a mentor who has walked your path before and can teach you what they’ve learned is invaluable.
