AutoLoop Identifies Three Pitfalls in the Auto Retail Service Experience That Drive Customers Away
Dealerships lose more than $40 billion every year to customer defection. To find out why, AutoLoop surveyed more than 1,000 auto consumers and 100 auto dealers and discovered dealer shortcomings in three key areas: meeting consumer expectations, providing key services that keep customers engaged and focusing on the overall customer experience.
TagRail Launches Digital Retail Platform That Pulls Shoppers From Their Livingrooms to Dealers’ Showrooms
This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.
2018 Brings Record Profits for Dealers
You must believe in the concept that 100 percent service absorption will put you on the road to having a record year. You then must transfer this attitude to your entire management team. Yes, I said entire management team — including those folks in the front end.
Mac Tools Welcomes New President Ken Hartman
Ken and his leadership team will advance Mac Tools’ focus on innovation and Made in the USA with Global Materials initiatives, as well as provide increased value and support to the Mac Tools franchise network, which has made Mac Tools #GreatToWorkWith.
Service Writer vs. Professional Service Advisor: Which Do You Have on Your Staff?
We might assume our top performers simply have sparkling personalities, but many shy, quiet advisors work very successfully in this field. So, what’s the difference between the standouts and the underachievers?
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Custom Wheel Colors Can Earn Dealerships More Green
Alloy wheels are an attractive, often-desired feature for new and pre-owned vehicle customers. There’s now an exciting trend growing in the automotive industry: custom colored alloy wheels. Popular makes are now coming off the line with black and gun-metal colors and sold as upgrade packages to consumers — and customers are buying.
Fastlane Chooses Market Scan as the Data Partner for This New Dealer-focused Online Car Buying Platform
“The Market Scan team is very pleased to partner with Fastlane,” said West. “This new company is clearly, and quickly, going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
How to Take Advantage of Alloy Wheel Service Opportunities
If you’re looking to add a new service at your auto dealership, consider on-site, off-the-car alloy wheel repair and wheel straightening. Increase your service offering, add new profits directly to your bottom line and improve your CSI score.
