Success Story: Sales up 40%. Gaining Traction as a Powerhouse in the Twin Cities
Richfield Bloomington Honda of the Tom Wood Auto Group To get a feel for the competitive landscape Richfield Bloomington Honda contends with, picture a wagon wheel.[…]
Pulling Together: Leadership and Employee Performance, Part 3
The potential for a new employee is practically limitless. Each new hire could be your dealership’s next superstar. Reality, however, soon kicks in and reveals the truth. Some new hires do indeed rock the lot and exceed expectations. Some, however, might not immediately live up to their potential or the hopes we had for them.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Hope: A Magic Ingredient for Employee Retention
Today’s average car buyers go to 1.6 dealerships before they buy a car. They do not move on from that first dealership because they don’t like the brand. They move on because they don’t like the dealership. With a turnover rate for dealership salespeople of 72 percent, customers who want to become loyal to a dealership
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to see statistics from an NADA Workforce Study stating that only 8 percent of women occupy key positions in our national automotive dealerships. This study also reports that women still work in positions
Podcast: Preparing Your Team for Success
Mike Esposito of Auto/Mate Dealership Systems talks about preparing your dealership’s team for success in the coming year.
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
4 Reasons to Rethink How You Source Auction Vehicles
Today’s wholesale market is anything but traditional. Consider these factors.
HIRE THE IDEAL MARKETING PLATFORM
Know the qualities you want in the products that come to work for you — and get the best candidate. The decision to bring in new hires for your business is almost always the result of growth: more tasks to accomplish, more locations to serve, more expertise needed. Once you’ve identified the areas requiring