Preparing Your Dealership for Autonomous Vehicles
Although the future of autonomous vehicles seems like it’s light years away, it will be here before we know it. Dealerships need to start preparing now. Make sure you have an efficient, time-tested process to provide the best customer experience and keep them coming back for years to come.
Strategic Marketing Services Receives Approval for Their EMPOWER Automated Marketing Platform to be Added as a GM iMR Turnkey Plus Up Product
Strategic Marketing Services, is excited to announce that their EMPOWER Automated Marketing Platform has been added as a GM iMR Turnkey Plus Up Product.
“Is That New Hiring Technology Really Right for Us?” Five Questions to Ask Before You Invest
Just because a new offering exists doesn’t mean it’s right for your business. Scott Wintrip says before you “hire” that flashy new tech you should interview yourself about your organization’s needs. Here are five questions that will help you make a smart decision.
Team Velocity Marketing Acquires Leading Video Pre-Roll Provider, Car-Mercial
Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.
Why You Need Rapid Reconditioning
At its core, the process of reconditioning trade-in and auction vehicles is a ‘time-equals-profit’ business. Intuitively, used car managers understand this.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
Why You Should Hire a “Chaser” to Improve Used Car Profitability
Sometimes, activities seem to move along better where a nudge (noodge) is at work. A nudge pushes you to do your work, cut the grass (now) and get to the gym. Dealership performance motivator Tommy Gibbs says dealerships need a nudge, too, especially if improving used car profits is the end game. The Free Dictionary
Podcast: ROI on Your Marketing Efforts
Outsell’s Amanda Meuwissen speaks with us about tracking the ROI of your dealership’s marketing efforts.
How You Can Take Care of Your Internet Leads the Smart Way
Sales leads are the lifeblood of the automotive industry – after all, it’s tough to sell your cars without having people to sell them to. So it’s important that auto dealerships are working as effectively as possible to leverage their sales leads. But are they? That’s the question the 2016 Automotive Sales Effectiveness Report on
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon