I Don’t Understand
Why do dealerships spend enormous amounts of money to stay on the cutting edge of technology and marketing, but then make it virtually impossible to do business?
Outbound Calling Lease Retention Best Practices
Outbound calling remains an effective component in a highly efficient lease-retention campaign. Like any other targeted campaign, many customers want you to proactively call them and present personalized offers.
The Business Case for Gratitude
This year, I’m upping my “thank you” game, and I challenge you to the same in your dealership — for the benefit of your employees, your customers and yourself.
11 Tips for Lead Generation and Increasing Your Sales
Waiting for customers to come to your lot is not a strategy for long-term success. You’ve got to get your message out to consumers and move your dealership to the top of their list. Here are 11 ways to increase your visibility and get buyers through your doors:
Three Steps to Go Pro at Your Dealership
While the process of creating a proactive dealership takes some work, it is worth the commitment. This change in mindset will help you long after the slowdown is over.
New Vehicle Sales Up 11%
The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.
Building Leaders: Keeping Up With Challenges and Opportunities, Part 3
“I go to different conventions to learn how others are facing challenges, and I make sure I surround myself with other business leaders; not just auto leaders but people who are successful in business in general. Through education, constant reading and surrounding myself with people who are excelling in business, I become more prepared to lead and excel, as well.”
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to customers is that their CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. Now, some dealers may think advertising is the most effective way to reach customers. Advertising
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
