GET REAL: Five Ways to Show Your Customers You’re Undeniably Authentic
Authenticity. It’s a word that’s tossed around a lot, but what does it really mean for your brand, your consumers and your bottom line? As it turns out, quite a bit, actually. Consumers are adamant that the businesses they support convey a genuine sense of self, communicating their missions, as well as the ways their
Better Customer Experience Starts With Better Employees
By hiring better-quality employees, your dealership — and your customers — benefit in the long run. Top-quality employees provide a better customer experience, allowing you to inspire repeat customers, referrals and a positive online reputation. Customer experience is increasingly the differentiator between high- and low-performing companies. Especially in the case of new-car dealerships, competition
Customer Retention Doesn’t Just Happen
Have you noticed how “customer retention” is the new buzzword? For many years, it was “improved CSI” that manufacturers pushed for via incentives. Dealers quickly complied and, after a while, realized that improved CSI scores were good for the manufacturer (which is why they are willing to pay incentives), great for the customer (thanks to
Are You Losing Customers to a Slow Buying Process?
Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.
