Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
Fastlane Chooses Market Scan as the Data Partner for This New Dealer-focused Online Car Buying Platform
“The Market Scan team is very pleased to partner with Fastlane,” said West. “This new company is clearly, and quickly, going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
InterActiveTel Names Industry Veteran Bill Leek as President & COO of InterActiveTel
InterActiveTel, a leading company that delivers comprehensive knowledge to dealers through customer communication, recently announced Bill Leek, former Vice President of Sales for Dominion Dealer Services, has joined the company as its new President & COO.
Fair Introduces a New Way to Shop, Get Approved and Pay for a Car All on Your Phone
Fair is launching in the greater Los Angeles area and will be rolling out to the rest of California by the end of the year. The company plans to expand to other select markets across the United States in 2018.
Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!
There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.
Mentors: You Don’t Have to Do It Alone
Finding a mentor who has walked your path before and can teach you what they’ve learned is invaluable.
Are Your Customers Keeping Their Appointment?
“On average, when your BDC rep closes an appointment, it takes up to five touches to get that person to show up at the dealership. These efforts include text messages, emails and additional reminder calls.”
Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando
On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.
Are Your Customers Keeping Their Appointments?
Are your salespeople or business development center (BDC) representatives closing on the appointment over the phone? Or is there a disconnect in the process where your rep tells you that the appointment is closed, but the person never shows at the dealership? Many steps need to happen between that initial conversation and the actual appointment.
