Call Your Store
This isn’t going to be an anti-technology rant — just the opposite. Technology is amazing and, when used properly, can propel us faster and faster toward our goals. But at what cost?
Win Back Your Local Customers
Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.
Success Story: Breaking Barriers While Achieving Record-Breaking Sales
The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]
How Dealers Can Profit From Google’s 2016 Advertising Changes
By Nancy Lim. Nancy, Director of Marketing for PureCars For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google
Plan When Times are Good to Build an Even Better Future
As of this moment, on average, things are good in the automotive marketplace. Last year, Americans bought 17.5 million cars and trucks — that’s a 6 percent increase over 2014, and a new record in sales. Experts are saying that 2016 is going to be even bigger. Things are going well, with every expectation that
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
