“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Five Steps to “Turn Up” that Vehicle Turn
You’ve no doubt been there — that time when you had to move a lot of a particular vehicle, fast. Maybe you wanted to take advantage of a manufacturer spiff, or needed to clear out slow-moving inventory or unexpectedly got stuck with some less-than-desirable vehicles. Whatever the reason, the pressure was on. At the time,
Solving the Automotive Digital Marketing Puzzle: Budgets, Inventory and Funnels
As a kid, I remember it taking me about an hour and a half to solve the original Rubik’s Cube. It was deductive “if-then” reasoning that got me through that task then and still guides me today. I’ll admit, though, that it sometimes takes me longer than an hour and a half to solve some of today’s automotive digital marketing puzzles (wink, wink).
2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason
Creating Value In The New World Order: Your Customers Are Changing. Are You?
What was your last really great retail experience? Did it involve technology? Did you feel valued as a customer? Perhaps a better question is, what was your last awful retail experience? What made it so bad? Just like you, your customers are measuring all of their retail experiences, including those at your dealership, against a
Leading The Way In A Changing Marketplace
The automotive industry is standing toe-to-toe with several marketplace disruptors — all of which affect your dealership. Among consumers, there is an increased demand for ride sharing and in-vehicle technology, and overall vehicle needs are changing. Autonomous cars are coming closer to being a reality for everyday drivers, and consumers in general are increasingly seeking
Better Customer Experience Starts With Better Employees
By hiring better-quality employees, your dealership — and your customers — benefit in the long run. Top-quality employees provide a better customer experience, allowing you to inspire repeat customers, referrals and a positive online reputation. Customer experience is increasingly the differentiator between high- and low-performing companies. Especially in the case of new-car dealerships, competition
Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they