Master of All: Why Executing on Just a Few Marketing Channels is No Longer Good Enough
To be truly competitive in such a landscape, dealers increasingly have to be not “jacks” of all marketing channels, but masters of all marketing channels.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Mac Tools Welcomes New President Ken Hartman
Ken and his leadership team will advance Mac Tools’ focus on innovation and Made in the USA with Global Materials initiatives, as well as provide increased value and support to the Mac Tools franchise network, which has made Mac Tools #GreatToWorkWith.
Sales Tips for Email Marketing
You’ve captured my attention, made me stop browsing my emails and I think I’m interested in the cars you’re selling. Now what? Is it time sensitive? Do I need to download something? Make an appointment? Tell me plain and simple what to do next.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
AutoLoop Signs Agreement with Shift Digital as Key Software Vendor for FCA Dealers
AutoLoop LLC, recently announced its recent approval as a key software vendor for Fiat Chrysler America (FCA) dealers through Shift Digital.
How to Boost Dealership Sales Using Geo-Targeting
Geo-targeting even tells you who is in the market to buy a car. It can make it possible to reach every person on a mobile device who is looking for a particular car to see ads from the nearest car dealership.
Cox Automotive Names Patrick Brennan as Senior Vice President of Inventory Solutions, Marketplace
Cox Automotive named Patrick Brennan as senior vice president of Inventory Solutions, Marketplace following the recent promotion of Grace Huang to president of the Inventory Solutions Group.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Four Surefire Ways to Optimize Your VDPs for Maximum Engagement
The aim of many marketing efforts is to drive qualified buyers to your dealership’s Vehicle Detail Pages (VDP). However, this is only half the battle.
