Five Ways to Pump Up CSI, Marketing and Sales in 2017
In all respects, 2016 has been a banner year for the auto industry. The SAAR has soared and we’re ending the year on a high note with a record seven years of sales gains. However, don’t pop the champagne just yet. Reports are also showing a plateau in sales is coming, which means it’s time
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.
HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
WHO REALLY CONTROLS YOUR PROFITABILITY?
Terminating someone is never pleasant and not to be taken lightly. As a former service manager, I only had to fire one service advisor — and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to
HOW SAVVY “DIGITAL” DEALERS ARE TURNING THE INDUSTRY UPSIDE DOWN
Today, dealers are more confused about their digital strategy than ever. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services, but fail to deliver a unified message across marketing platforms. There’s information overload regarding Big Data. To
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
Podcast: Long-term Customer Relationships
Bill Wittenmyer of ELEAD1ONE speaks with us about building long-term customer relationships at your dealership.
Podcast: The Right Mix of Traditional and Digital Advertising
Larry Barditch of Horsepower 360 Automotive Marketing speaks with us on finding the right mix of traditional and digital advertising for your dealership. click here to listen and for the download