Are “People Also Ask” Results Sabotaging Your Dealership on SERPs?
It’s no secret that over the last couple of decades the internet has transformed how people access and process information – and not always for the better. Specifically, there’s a phenomenon known as “confirmation bias” that influences how people hunt down information via search engines and, as a result, the sentiment associated with your brand
How to Capitalize on the Opportunities of the Renewed Consumer Focus on Used Vehicles
Today’s car buyers conduct thorough research on where they can find the best deal, presenting an extra layer of challenges to used vehicle sales. However, there are solutions in place that can turn this into yet another opportunity by capturing digital attention, driving traffic and ultimately bringing in more revenue.
Work Smarter, Not Harder: Understanding the 3 Advertising Tiers and How Vendor Partners Fit the Puzzle
For dealers, the smarter way means bringing in a trusted third party who can prove to you that they are both competent in managing a multifaceted automotive marketing strategy and aware of the need to customize for the local level while still staying OEM compliant.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
The Seasons Are Changing (and so are Your Customers)
As summer comes to a close, you may have noticed more changes than just the cooling weather. Odds are, if you think back to your most recent customer interactions, you notice the demographics, wants, and needs of your customers changed slightly from what they were even a few months ago. While collective habits of your
Hall of Famer Mariano Rivera Proudly Opens Doors to New Honda Dealership
To celebrate the grand opening of Mariano Rivera Honda, Hall of Famer, Mariano Rivera, was onsite for the ribbon cutting.
Hall of Famer Mariano Rivera Opens Honda Dealership
Retired MLB player celebrated the grand opening of Mariano Rivera Honda in Long Island.
Now is the Time to Address Your Dealership’s Reputation
Your reputation capital is the lifeblood of the dealership and plays a massive role in how much money you make.
The Dealership Playbook for a Successful Website
Dealerships that devote resources to performing well online will have a head start in battling the circumstances that COVID-19 has provoked.
