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Executive Spotlight: Naked Lime Marketing’s Chuck Worley

An OEM specialist discusses marketing trends such as how to get cars into your service lane.

Naked Lime Whitepapers and E-books Deliver Dealer Insights

2019 saw the launch of both Compass, a marketing intelligence platform that uses fact-based decision-making to target potential dealership customers, and of video creation services.

Naked Lime Introduces Compass Market Intelligence Platform

Experts seek to help dealers leverage a single data set at the intersection of transactional, demographic and behavioral customer information segments.

Podcast: How Salespeople Can Adapt to the New Era

Travis Hafer of Naked Lime Marketing discusses how salespeople need to adapt to the times and a changing way of selling.

Podcast: Capitalize on Renewed Consumer Focus

Chris Walsh, president and general manager for Naked Lime Marketing, joins us to discuss how dealers can capitalize on the opportunities surrounding the renewed consumer focus on used vehicles.

Podcast: Getting ROs to Your Service Lane

Strategies to get high value repair orders to your store.

Maximizing Profitability in Your Dealership’s Service Drive

There is plenty of maintenance and repair work your customers need done, and that means your service drive is full and your techs are busy. But for most, standing still isn’t an option, so what can you do to continue to grow? You’ve done everything you can to decrease one line ROs.  You’ve seemingly maxed

Is your dealership’s reputation an asset or a liability?

Online Reputation Affects Revenue Opportunity More Than Ever Before In 2021, every business owner should have at least a basic idea of what online reputation is and why it matters. From the earliest days of Google to the explosion of social media, the way companies are perceived online has directly influenced broader consumer sentiment, creating

Your Service Department’s Multi-Point Marketing Inspection

When was the last time you took a step back and looked at how well your service department functions from end to end? Does it operate like a well-oiled machine of transparency and technology, or is it riddled with inefficiencies that sap productivity and profitability while damaging the customer experience? Here’s an even better question:

Knowing Your Defectors Is Half the Battle in Customer Conquest. The Other Half? Data-Driven Targeting

It’s only a slight exaggeration to say that many dealers would kill to know which of their competition is conquesting their customers. Understanding your retention and defection numbers, including which brands you’re losing business to and why, can produce insights into dealership weaknesses, marketing gaps, and other liabilities. But, knowing your defectors is only half