Sarasota Ford’s ‘One Community One Team’ Project Sends Local War Heroes on Trip of a Lifetime
The program is designed to recognize the selfless efforts of local citizens, including teachers, police officers, firefighters, first responders, members of the military and veterans, by rewarding them with all-expense paid experiences.
Giving Back to Your Community
Imagine giving the opportunity to win a car at a charity event — the excited participants, the press, the buzz that would spread throughout your local area. This actually can be done for minimal cost to your dealership.
Community Auto Dealers: It’s Time to Compete!
Dealers in the network will be able to leverage creative talent and technology to generate more sales and service business and build relationships for future sales too.
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
How’s Your Reputation in Your Community?
Somebody recently told me that they would never buy a car from a particular dealership because of a bad experience they had there. Whether the personal boycott was warranted or not doesn’t really matter as perception can quickly damage reality.
The Art and Science of Vendor Partnerships
By collaborating with suppliers and vendors, within the framework of a true partner relationship, you can multiply success and profits exponentially.
Vehicle Care RockStar Jack Stow – Inspiring the Next Generation of Techs
Discover the inspiring story of Jack Stow, an automotive technology instructor, who uses innovative teaching methods to make automotive education engaging and practical for his students.
Raceway Kia of Freehold Earns Prestigious Award
This is the second consecutive year Raceway Kia of Freehold received the prestigious Kia President’s Club Award.
Audi Napa Valley Expands into Fairfield
A joint venture between Schomp Automotive Group and Third Set Partners, the latest addition to Fairfield Auto Mall will open May 1, 2024.
Manheim Pennsylvania Hosts Annual Xtreme Spring Sale
Manheim Pennsylvania hosted its annual Xtreme Spring Sale event from March 19-22, bringing its legendary excitement and energy to the lanes and raising money for Aaron’s Acres. The local nonprofit organization provides opportunities for children and young adults with disabilities to participate in innovative social and recreational programs. Its largest sales event of the year