Facebook Changes to Marketplace Listings Intent to Empower Dealerships, Limit Third-Party Marketplaces, Part 1
These changes will quickly and dramatically change the way dealerships can target potential buyers, manage digital advertising, generate digital leads and attribute sales.
How Facebook’s Feud with Apple May Impact Auto Dealers
With Apple set to implement new privacy measures, the impact to Facebook will be significant, and will impact the way auto retailers need to leverage Facebook to ensure continued efficiency and results.
Using Technology to Move Your Dealership Forward
Your dealership’s online presence should extend beyond its own website. In addition to posting third-party listings, you should connect with your customers by embracing social media.
Is There Really a Technician Shortage?
Employers today must have a very attractive offer in order for good technicians to respond.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
How to Stay Productive During the Holidays
The holidays can be a joyous time. Lots of decorating, fancy parties, good food and time with family and friends. But the holidays can also be stressful. Between getting all your shopping done, prepping your house for guests and standing in line at the post office, how do you balance the festivities while also getting your work done?
Big Data Fuels Car Sales
People love their cars, which is why selling them the vehicle of their dreams is as much about winning their hearts as their minds. It’s like being a matchmaker; if you’re going to present the right make and model to make the sale, you’d better know what turns them on.
Keep Customers Engaged and Motivated for the Long Term
“Retention is easy to overlook, but in some cases you are picking up dimes as you walk over dollars.”
Freebie Love
I read an article recently in USA TODAY with the headline, “Expect Some Freebie Love when Buying a New Car.” The article mentioned the things dealers give away to reward customers, such as a free tank of gas, a second set of keys, floor mats and so on. The article also pointed out special perks,