Leading The Way In A Changing Marketplace
The automotive industry is standing toe-to-toe with several marketplace disruptors — all of which affect your dealership. Among consumers, there is an increased demand for ride sharing and in-vehicle technology, and overall vehicle needs are changing. Autonomous cars are coming closer to being a reality for everyday drivers, and consumers in general are increasingly seeking
If You Think You Know Your Customers, You May Be Wrong
Consumers want to love the car buying experience just as much as the vehicle they’re purchasing. There is no sacrificing one for the other. Transparency is crucial in making the experience worthy of their trust, their confidence and, ultimately, their business. However, newly released data tells us that there is an alarming disconnect between dealer
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to
Three Steps To Making Sure Your Email Messaging Doesn’t Miss The Mark
It’s no surprise that 2017 will be more competitive than ever, and the right email campaigns can mean the difference between prospects buying from you or from the dealer next door. That’s why segmenting customer data in your CRM is critical, because it’s a cost-effective way to target customers in your database, deliver personalized messaging
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
October 2016 AutoSuccess Magazine
Recalculate your GPS for Success By Utilizing BradleyOnDemand and Money Mind Mapp click cover to open digital magazine Text “AUTOSUCCESS” on your smartphone to 72727 and receive our magazine and other updates via text message every month. Up to 8 msgs/mo. Message & Data Rates may apply. To cancel, reply STOP. For help, text HELP.
These Scary Situations Can Damage Your Dealership Long After Halloween
The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy
Now Open, The Automotive App Store: The Open App Approach to Uniting an Industry
What makes the Apple brand indestructible? There are a million valid answers to this question. Is Apple’s technology more advanced than Google’s? Not necessarily. Are their smartphones more intelligent than all other smartphones? Probably not. But no one can dispute the fact that they are the simplest devices to navigate for the vast majority of
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
All In: Five Game-Changing Tips to Deliver the Ultimate Customer Experience
Customers are changing the game for businesses everywhere by demanding higher-quality experiences, quicker feedback and more informed professionals than ever before. In fact, while dealerships of the past may have depended heavily on vehicle inventory, features and service to draw shoppers in, it now takes much more. Consumers are on the lookout for businesses that