How to Engage and Win the Lucrative Millenial and iGenerations
Imagine you send and receive as many as 3,000 text messages a month, but make and receive fewer than 150 phone calls. Imagine you read reviews on blogs and other social media platforms before a purchase instead of asking the opinions of friends or family. Imagine you share virtually everything that happens in your life
Recalculate Your GPS for Success by utilizing BradleyOnDemand and Money Mind Mapp
We are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals,
Using the Tools Available to You: Today’s Tech Allows for Instant Improvement
Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Bridging the Gap Between Data and Actionable Data
Complete the picture of the customer journey and you can deliver relevant messaging at the right time. How do we complete that picture? How do we turn raw, useless data into consumable information that we can act upon?
Success Story: #1 Honda Dealer In Michigan
Competition between auto dealerships in the Detroit, Michigan market is off the charts. Click cover to read from our digital magazine. Eric Frehsee, General Sales Manager at Tamaroff Motors, Inc., can look out his dealership’s window and see the neighboring dealership selling a lease on a fully loaded Jeep for $200 a month.
Call Your Store
This isn’t going to be an anti-technology rant — just the opposite. Technology is amazing and, when used properly, can propel us faster and faster toward our goals. But at what cost?
Success Story: Breaking Barriers While Achieving Record-Breaking Sales
The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]
How Dealers Can Profit From Google’s 2016 Advertising Changes
By Nancy Lim. Nancy, Director of Marketing for PureCars For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google
Plan When Times are Good to Build an Even Better Future
As of this moment, on average, things are good in the automotive marketplace. Last year, Americans bought 17.5 million cars and trucks — that’s a 6 percent increase over 2014, and a new record in sales. Experts are saying that 2016 is going to be even bigger. Things are going well, with every expectation that