Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
Want to Sell a Car In Two Hours or Less? Here Are Two Technologies That Can Help
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth between salespeople and their managers to long wait times and confusing menu presentations in the F&I department, customers often rate this as their least favorite aspect of the car-buying process.
Podcast: Getting Input When Problems Arise
We’ve returned to some of our past guests to ask them the best ways they’ve found to get input from their teams when problems arise.
Pulling Together: Leadership and Employee Performance, Part 3
The potential for a new employee is practically limitless. Each new hire could be your dealership’s next superstar. Reality, however, soon kicks in and reveals the truth. Some new hires do indeed rock the lot and exceed expectations. Some, however, might not immediately live up to their potential or the hopes we had for them.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Success Story: First Team Chevy Becomes No. 1 in 2016
Leading the Hampton Roads Area with a New Strategy Located in Hampton, Virginia, Hampton Chevrolet is one of 12 stores in the First Team Auto Group.[…]
How You Can Take Care of Your Internet Leads the Smart Way
Sales leads are the lifeblood of the automotive industry – after all, it’s tough to sell your cars without having people to sell them to. So it’s important that auto dealerships are working as effectively as possible to leverage their sales leads. But are they? That’s the question the 2016 Automotive Sales Effectiveness Report on
GM’s are Finding Hidden Revenue in Recon and You Can, Too
It is becoming increasingly critical that dealership operators recognize how reconditioning practices affect bottom line profitability. Unstructured and unmonitored recon practices create waste and costs that erode used car gross. On the other hand, GMs will transform their recon operations into profit centers when they use a time-based, continuous improvement strategy to drive this critical
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to see statistics from an NADA Workforce Study stating that only 8 percent of women occupy key positions in our national automotive dealerships. This study also reports that women still work in positions