From Extravagance to Necessity to Customization and on to Organizational Personalization
Today, dealerships need a Website that provides a personalized shopping experience and allows the shopper to have a social connection and feel they know the people with whom they are planning to do business. How did we get here and where will we go next? Let’s examine the path we took to where we are
Staying Engaged and Planning for the Future
PEOPLE CAN BE RESISTANT TO CHANGE, SO YOU BREAK THAT RESISTANCE DOWN BY EMBRACING IT, UNDERSTANDING IT AND PUTTING FOCUS ON IT… When David Elattrache stepped in as the general manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology
Three Hidden Problems That Damage Service Retention and How to Fix Them
As a manager, you know your service department inside-out. If there were a problem with your processes or your team, you’d know. Wouldn’t you?
HIRE THE IDEAL MARKETING PLATFORM
Know the qualities you want in the products that come to work for you — and get the best candidate. The decision to bring in new hires for your business is almost always the result of growth: more tasks to accomplish, more locations to serve, more expertise needed. Once you’ve identified the areas requiring
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
CAPTURE CUSTOMERS’ ATTENTION — AND BUSINESS — WITH TEXT MESSAGING
The Vinart Auto Group has three franchise dealerships in Pennsylvania and another in New Jersey. The group consists of an Acura dealership, a Honda dealership, two Hyundai dealerships and two used car locations, as well as a dedicated collision facility. Andy Wright is a second-generation dealer with more than 400 employees. The Vinart Auto Group