What Does Your Service Department Say About Your Dealership?
Is your service department as clean and well organized as your showroom? Would you like a live feed of your service department as the header on your homepage?
4 Reasons to Rethink How You Source Auction Vehicles
Today’s wholesale market is anything but traditional. Consider these factors.
HIRE THE IDEAL MARKETING PLATFORM
Know the qualities you want in the products that come to work for you — and get the best candidate. The decision to bring in new hires for your business is almost always the result of growth: more tasks to accomplish, more locations to serve, more expertise needed. Once you’ve identified the areas requiring
WHY YOUR DEALERSHIP SHOULD BE OFFERING A MASTER VENDOR PROGRAM
The process of reconditioning used vehicles is a costly, but necessary, undertaking for dealerships. Thanks to new technology, there are now tools and systems available to help dealerships get the best value for their recon dollar. A new tool that is trending with dealership vehicle reconditioning is the Master Vendor Program (MVP) concept. This program
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
WANT TO MAKE 2017 A SMASHING SUCCESS? LOOK NO FURTHER THAN SERVICE CALLS
Coming off of an extremely successful 2016, you may be wondering how you can best keep this momentum going into the New Year. The answer is simple: service calls. Google research shows that 60 percent of consumers who perform mobile searches regarding parts, services or cars will make a phone call first. Yet, according to
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to
Strengthen the Blend of Your Marketing
Marketing today, as much as ever before, is a ROI game for dealerships. The many different traditional and digital marketing tools have blurred the lines of return on investment. This is a major issue for profitably running your dealership.
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
One Tech, Two Tech —How to Correctly Staff Your Recon Operation
Want to run your recon department as a profit center for the dealership? Your goal should be to get retail-ready vehicles to the front line in three to five days at the lowest all-in cost. It’s a process to be managed — and managed well. One component of recon efficiency that dealers ask about is