A Vision For Success: How Your Many Marketing Pieces Tie into a Single Strategy
Whether you’re looking at launching an SEO campaign, dedicating resources to monitoring your digital reputation or reviewing content for your Website, digital marketing in today’s world has become a complex, many-headed beast.
Master of All: Why Executing on Just a Few Marketing Channels is No Longer Good Enough
To be truly competitive in such a landscape, dealers increasingly have to be not “jacks” of all marketing channels, but masters of all marketing channels.
Up in a Down Market: Inventory and Competition, Part 4
Certain vehicles sell quicker in certain colors and packages than others, so we use technology to determine what the fastest-moving vehicles at any given time in the market would be and that’s what we try to acquire.
Dominion Dealer Solutions Unveils State-of-the-Art Dealer Management System for Automotive Dealers
Dominion VUE is the only automotive DMS that allows Fixed Ops staff to complete full RO write-up, walk around, and closeout on a single tablet device. The extensive Fixed Ops capabilities in Dominion VUE include service process tracking, electronic MPI, mobile pay, built-in two-way text and service menus.
Leaders: Either Change or FAIL
Leaders in automobile dealerships across the U.S. are inundated daily with shouts that they must change or they are going to get left behind and fail. My question is: Change may be necessary, but are we listening to others or asking questions ourselves? And secondly, are we asking the right questions?
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
Tactics to Make Your Web Traffic Soar
Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.
Growing In A Flat Market
JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
