Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Can Your Dealership Truly Afford to Rely on a Program Website?
Thanks to an ever-changing online landscape and perpetually shifting customer shopping behavior, it is beyond crucial for your car dealership to be on the cutting edge when it comes to its website. However, achieving this goal does not always happen with a program website.
Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019
The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization and Managed Services options.
Is Your Trainer King Kong?
I’m sure you’ve seen the videos on social media. Perhaps you’ve even had a chance to see them live. If not, go to the mountaintop where they hang out and listen quietly.
Discovering Digital Retail Success
As the momentum behind digital retailing in the auto industry began to pick up speed a few years ago, Stephen Taylor Jr. and his father knew the time had come.
How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
Want to Stay Profitable in Today’s Competitive Market? Look at How You Hire
Dealerships today face many challenges when it comes to maintaining profitability. Profit margins for both new and used vehicles are eroding and, at the same time, personnel-related costs are on the rise.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
Refreshing Your Sales Techniques for Summer
When you consider a marketing rebrand, partner with outside companies and strive to take a closer look at the age-old art of cold calling, you are sure to see strong results within your business.
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
