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How to Boost Dealership Sales Using Geo-Targeting

Geo-targeting even tells you who is in the market to buy a car. It can make it possible to reach every person on a mobile device who is looking for a particular car to see ads from the nearest car dealership.

Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers

The award-winning SMARTFLICKS video marketing platform makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more.

DealerSocket Becomes Approved Vendor for Mazda Digital Certified Program

DealerSocket also offers a digital retailing tool, Precise Price™, which allows customers to begin a vehicle purchase online and finalize the transaction at the dealership. Precise Price is fully integrated with DealerSocket CRM so dealers can easily pick up where the customer left off at home when he or she arrives on the lot.

VehiclesTEST Selects Flick Fusion’s SMARTFLICKS Platform for Independent Test-Drive Videos for Auto Dealers

Flick Fusion recently announced that VehiclesTEST, a content creator of independent test-drive videos, has selected Flick Fusion’s SMARTFLICKS as its new video hosting and marketing platform. VehiclesTEST conducts independent road tests on the new Honda and Toyota models and creates broadcast-quality test-drive videos.

Why Keeping Task Management Simple Isn’t Stupid

Whatever your system or process, you need simple, powerful tools to help fill in the blanks and capture those great ideas that may never come again. We have all fallen susceptible to forgetting, and that’s not an option in this fast-moving world we live in.

Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto

The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer

Three Ways to Win Over Millennials in the Service Department

You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with

Fixing Your Fixed Ops: Three Marketing Strategies to Rise to the Top

“Hey Siri, where can I get an oil change?” ​This type of search takes place more than a million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive

Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops

“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.

2017 Marketing Strategy Guide: 4 Components                 to Success

Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. ​ Read our entire issue – Click here ​ 1. Website Your dealership