Is Selling to Women Really Different?
There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.
Three Inventory Management Strategies: Don’t Get Caught Off Guard
With this influx of pre-owned merchandise on the way, it is imperative you have a strong inventory management strategy in place to stay ahead of oversupply and optimize your used car operations.
Call Your Store
This isn’t going to be an anti-technology rant — just the opposite. Technology is amazing and, when used properly, can propel us faster and faster toward our goals. But at what cost?
Win Back Your Local Customers
Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.
How Dealers Can Profit From Google’s 2016 Advertising Changes
By Nancy Lim. Nancy, Director of Marketing for PureCars For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
