It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
Are Your Expenses Really Too High?
Your service advisors are the key to making that happen so prepare your recruiting plan, avoid hiring someone else’s underachiever, recruit non-automotive with no bad habits, invest in their training and watch your net profits soar to record levels.
Create Champions in 2019
Imagine for a moment that you are the coach of your favorite team and getting ready for a new season. You have the right players and talent to go all the way to the championship with hard work, focus, preparation and training. 2019 is going to be the year you’ll be the absolute best — the champions!
Carma Project and Toyota Boost Engagement Via Peer-To-Peer Platform to Accelerate Takata Airbag Recall Repairs
Innovative program offers individuals incentives for alerting friends and family about deadly airbags.
When to Increase Your Ad Budget
Boosting reach generates brand-new prospects — a fresh set of eyes, ears, hearts and minds. The best time to expand reach is when competitors contract.
Vero, LLC Launches New Service Retention and F&I Remarketing Technology
New push-marketing mobile technology enables auto retailers to retain service customers, effectively remarket VSCs and other F&I products, and engage customers like never before through their phones.
The Art of Selling
If you are willing to commit to training your entire fixed operations team how to effectively communicate with every customer on every phone call and at every visit you are well on your way toward creating a culture of salesmanship within your entire organization, including fixed operations.
Keep Those Customers Coming Back
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
Does the Rise in Electric Vehicles Give Birth to a Whole New Set of Recall Problems?
It would be prudent to begin solving issues that come up with the repair of electric vehicles now, rather than wait for mass adoption and an increase in recalls and exploding vehicles. This way you can gain a competitive edge and not be left behind.
These Tips Can Save You from Selling a Lemon
Despite how careful you are to sell the best cars on the market, a lemon is likely to be on your lot from time to time. While you may have little control over the condition of the vehicles, you can prevent selling a lemon to a customer.
