What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
So, What Makes You Different?
Every automotive dealer believes that they run the best operation and do everything a little better than their competition. But, is this true? I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me. I can assure you that, for most of
Podcast: Maximize Your Dealership’s Recon Department
Dennis McGinn of Rapid Recon discusses putting the right people in place to maximize your dealership’s recon department.
Evolving Automotive Technology: Consumer Desires and Demands, Part 1
For the next few entries in our Dealer Panel series, we’ve asked our panel how they deal with the changing pace of automotive technology and consumer demands.
Success Story: Sales up 40%. Gaining Traction as a Powerhouse in the Twin Cities
Richfield Bloomington Honda of the Tom Wood Auto Group To get a feel for the competitive landscape Richfield Bloomington Honda contends with, picture a wagon wheel.[…]
The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Pulling Together: Leadership and Employee Performance, Part 3
The potential for a new employee is practically limitless. Each new hire could be your dealership’s next superstar. Reality, however, soon kicks in and reveals the truth. Some new hires do indeed rock the lot and exceed expectations. Some, however, might not immediately live up to their potential or the hopes we had for them.
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Success Story: First Team Chevy Becomes No. 1 in 2016
Leading the Hampton Roads Area with a New Strategy Located in Hampton, Virginia, Hampton Chevrolet is one of 12 stores in the First Team Auto Group.[…]
