HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
HOW SAVVY “DIGITAL” DEALERS ARE TURNING THE INDUSTRY UPSIDE DOWN
Today, dealers are more confused about their digital strategy than ever. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services, but fail to deliver a unified message across marketing platforms. There’s information overload regarding Big Data. To
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
Better Customer Experience Starts With Better Employees
By hiring better-quality employees, your dealership — and your customers — benefit in the long run. Top-quality employees provide a better customer experience, allowing you to inspire repeat customers, referrals and a positive online reputation. Customer experience is increasingly the differentiator between high- and low-performing companies. Especially in the case of new-car dealerships, competition
Customer Retention Doesn’t Just Happen
Have you noticed how “customer retention” is the new buzzword? For many years, it was “improved CSI” that manufacturers pushed for via incentives. Dealers quickly complied and, after a while, realized that improved CSI scores were good for the manufacturer (which is why they are willing to pay incentives), great for the customer (thanks to
How To Rank Your Dealership At The Top Of Google Searches
I use Google in the title, because they are the 800-pound search engine, but you can substitute Yahoo, Bing or others if you desire. The secret is: There is no secret recipe. Depending on a variety of factors, every recipe is slightly different. But, there are some basic core ingredients you can master that will
Three Steps To Making Sure Your Email Messaging Doesn’t Miss The Mark
It’s no surprise that 2017 will be more competitive than ever, and the right email campaigns can mean the difference between prospects buying from you or from the dealer next door. That’s why segmenting customer data in your CRM is critical, because it’s a cost-effective way to target customers in your database, deliver personalized messaging