How the Right Employees Can Improve Your Online Brand
The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.
Characteristics of the Most Successful Leaders, Part 3
The most successful leaders influence themselves and others to find and fulfill their purpose in life and at work. In this series, we are sharing the 30 characteristics of the most successful leaders.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Building Leaders: Keeping Up With Challenges and Opportunities, Part 3
“I go to different conventions to learn how others are facing challenges, and I make sure I surround myself with other business leaders; not just auto leaders but people who are successful in business in general. Through education, constant reading and surrounding myself with people who are excelling in business, I become more prepared to lead and excel, as well.”
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
Building Leaders: Who’s Ready for Leadership
“I look at their current job and their current results to gauge their abilities and their outlook. If they don’t have above-average results in their current job, we aren’t interested in putting them in charge of a team.” – Chris Saraceno
Podcast: Body Language in the Service Drive
Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
Hope: A Magic Ingredient for Employee Retention
Today’s average car buyers go to 1.6 dealerships before they buy a car. They do not move on from that first dealership because they don’t like the brand. They move on because they don’t like the dealership. With a turnover rate for dealership salespeople of 72 percent, customers who want to become loyal to a dealership