Motormindz, Inc. welcomes Brennan Lafferty to the team as Senior Vice President of Strategy and Business Development.
As a former vice president and group publisher at Crain Communications, Lafferty will play an essential role in building out Motormindz’s Mobility, Autonomous, Connectivity and Electrification (MACE) channels.
Lafferty has years of experience connecting to the supplier side of automotive, having led content creation, marketing, sales and events teams in the plastics, urethanes, rubber and tire industries.
“We’re in the middle of growth on a global scale and I can’t think of a better person to usher the team into this next phase from a strategic standpoint than Brennan,” said Jason Stein, president of Motormindz. “We’re thrilled to welcome him to our growing team.”
Lafferty’s experience extends beyond the U.S. He has launched brands and created partnerships in China, Germany, Mexico, the Netherlands, the United Kingdom and the United Arab Emirates.
“I’m thrilled to work alongside the team Jeff Van Dongen and Jason have assembled,” Lafferty said. “The team at Motormindz is extensive, thoughtful and extremely well connected. We are well positioned to lead our current and future partners during this transformative time in the automotive industry.”
Working with an array of cutting edge partners and global subject-matter experts, Motormindz is hyper focused on driving sustainable growth through innovation, superior access to decision makers, and direct ties to solutions that will impact the industry.
For more information, visit motormindz.com.