Manheim Enhances MMR, Opens Access to All Wholesale Marketplaces

Manheim Enhances MMR, Opens Access to All Wholesale Marketplaces

The company has broadened the coverage of MMR to include more vehicles while making it more responsive to today’s fast-changing market dynamics.

Manheim announced in a press release the company has delivered several enhancements to the Manheim Market Report (MMR) to make it easier for wholesale buyers and sellers to make more informed decisions. Notably, the company has broadened the coverage of MMR to include more vehicles while making it more responsive to today’s fast-changing market dynamics. Clients will also enjoy a cleaner interface and more trustworthy estimated retail values. And finally, Manheim will now make MMR available to all wholesale marketplaces.

“The market is shifting faster than ever before, and our team has worked tirelessly to ensure that MMR moves at the same speed to reflect data from the Manheim Marketplace in real time,” said Zach Hallowell, senior vice president of Manheim Digital at Cox Automotive. “We’re very excited to offer clients across the industry a better, more accurate and more responsive tool that delivers the information they can use to make smart decisions.”

MMR is the industry’s most trusted source of wholesale vehicle valuations and is used by tens of thousands of consignors and dealers each month to value millions of used vehicles. In fact, it was used 2.5 billion times in 2022 to value vehicles.

With the latest updates, detailed below, Manheim said it has once again demonstrated its commitment to innovation and its dedication to helping buyer and seller clients succeed in the automotive industry.

  • More Coverage: Previously, MMR was able to value 97% of all vehicles listed in the Manheim Marketplace. Today, that number is now 98.5%, covering half of the remaining cars that didn’t previously have an MMR value.
  • More Accurate: In normal markets, MMR’s 30-day lookback was a trusted indicator of current vehicle values based on past sales. But today’s market swings faster — and now so does MMR. Today MMR is able to take into account broad marketplace fluctuations as they are happening, so it more closely reflects vehicle values in real time.   
  • More Insights: Understanding the potential retail value of a vehicle is important when buying and selling. In addition to more informed wholesale values, MMR now offers a new-and-improved retail value as well, based on real transaction data from Cox Automotive.
  • Better Experience: Clients now enjoy a simplified interface that puts even more information at their fingertips. Thanks to an improvement in the user experience design, they can make better data-driven decisions, faster.
  • More Widely Available: Previously, MMR was available to clients through and syndicated to third-party software providers; however, Manheim is now making it available to all wholesale marketplaces across the industry. 

“The depth and breadth of Cox Automotive’s first-party data is truly unparalleled in the industry,” added Dr. Ben Flusberg, senior vice president, Data Solutions, at Cox Automotive. “These enhancements to MMR and increased access to the tool show our commitment to not just continual improvement but to making it easier for buyers and sellers across the industry to make more informed decisions — no matter where they do business.”

You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.