LotLinx announces the revamp of their award-winning marketing tool, the VIN View Optimizer (VVO). The VVO breaks down a dealership’s marketing spend by VIN, by channel and by source/medium, helping cutting-edge dealers run the leanest marketing operations possible. The latest product update features a completely redesigned user interface, mobile-friendliness, advanced reporting, and market insights.
To access the full scope of VVO data, dealers simply input their existing Google, social and third-party advertising budgets to configure their monthly investment per unit.
“We see ourselves as a VINTech company, and it’s the technology that is telling us the story that there is still a massive amount of waste in dealership marketing budgets,” says Alex Karpyza, LotLinx senior director of product development. “The classic 20/80 rule still holds strong when it comes to the distribution of marketing dollars across a dealership’s inventory set.”
Dealers can start identifying wasted spend with the free proprietary marketing tool by visiting https://www.lotlinx.com/vin-view-optimizer or emailing [email protected] and mentioning “VVO.”
