Fixed Ops Roundtable Launches Certified Program

Fixed Ops Roundtable Launches Certified Program

Award program will recognize high-performing auto dealerships and retail automotive partners in the U.S.

Fixed Ops Roundtable has launched the Fixed Ops Roundtable Certified Program for automotive dealerships and retail automotive partners. The program is designed to showcase the most innovative companies in retail automotive, and to provide them with the platform, tools and marketing resources to help grow revenue and achieve even greater success.

“Our Certified Program will recognize the country’s high-performing dealerships that have demonstrated success in developing employee culture, improving the customer experience, and implementing innovative best practices and technology solutions,” said Ted Ings, founder and president of Fixed Ops Roundtable. “Retail automotive partners will receive certification for similar values, but with an additional focus on product or service reputation, and on their ability to provide exceptional support to auto dealership customers.”

Fixed Ops Roundtable hosts premier virtual events and podcasts, featuring an impressive lineup of hundreds of speakers, dozens of panels and exclusive interviews with some of the industry’s foremost visionaries.

The Fixed Ops Roundtable Certified Program was developed in response to rapid changes in the auto industry that will have a significant impact on future dealership operations. The rise of electric vehicles (EVs) and their different servicing needs, the impact of artificial intelligence (AI) on business processes and technology, as well as changing consumer and employee expectations are all examples of trends that the most progressive dealerships are currently tackling.

In conjunction with Fixed Ops Roundtable events and podcasts, the Certified Program will provide a platform from which these trend-setting dealerships and partners can share knowledge, best practices and emerging revenue opportunities with other dealerships.

Auto dealerships will be selected for certification by the Fixed Ops Roundtable advisory board. Qualifications include dedication to providing an exceptional employee culture and customer experience, as well as the use of innovative processes and technology in the dealership. Certified dealerships will receive an award and digital branding materials to help them promote their certified status to consumers.

The first two dealerships to receive the Fixed Ops Roundtable Certified Dealer recognition were Bozard Ford Lincoln in St. Augustine, Florida, and The Niello Company in Sacramento, California. Both dealerships received the news from Ted Ings during recent Fixed Ops Roundtable Pop-Up Events. These in-store, live-streamed events are broadcast from dealerships and offer in-depth interviews with dealership leadership and personnel on a variety of topics.

“We are honored to be among the first dealerships to receive this certification,” said Ed Roberts, chief operations officer with Bozard Ford Lincoln. “We appreciate the additional branding power this certification brings and look forward to being an active participant in future Fixed Ops Roundtable events.”

Retail automotive vendors are also selected for certification by the Fixed Ops Roundtable advisory board, and can opt into one of three levels: Bronze, Silver and Gold. Benefits include physical and digital branding and marketing materials, social media promotion, invitations to two Fixed Ops Roundtable Pop-Up Events per year, and representation on a Pop-Up panel. To date, more than a dozen retail automotive vendors have become Fixed Ops Roundtable Certified Partners.

Auto dealerships and retail automotive vendors that would like to be considered for the Fixed Ops Roundtable Certified program, visit at

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