DealerBuilt New Era of Integrated Dealer-Centric Solutions at NADA 2024

DealerBuilt Showcases New Era of Integrated Dealer-Centric Solutions at NADA 2024

DealerBuilt is reinforcing its commitment to enhancing the customer experience with enterprise solutions that seamlessly tie together every aspect of dealership operations.

DealerBuilt announces a series of significant updates and expansions to its platform, which is being showcased at NADA 2024.

Under the mantra “Make Way For YOUR WAY,” DealerBuilt reinforces its commitment to enhancing the customer experience with a portfolio of enterprise solutions, seamlessly tying together every aspect of dealership operations while empowering dealers to finally get what they need to run their business their way.

With the acquisitions of iService and Oplogic, DealerBuilt has notably expanded its platform, offering an unrivaled integrated solution for dealer groups, the company said. This expansion is intended to deliver on the needs of businesses managing multiple locations, as much of the product direction emerged from working directly with some of the biggest OEM stores and dealership groups.

Acknowledging a critical market gap, DealerBuilt has integrated iService and Oplogic into its flagship Lightyear Dealer Management System (DMS). “Our customers were overwhelmed with the need for multiple tools to handle basic tasks in service and sales,” stated Max Longin, CEO of DealerBuilt. “Our response was to integrate superb solutions into our Lightyear DMS, streamlining processes and enhancing efficiency across the board.”

The DealerBuilt brand now encompasses:

  • Lightyear: The core DMS offering across sales, service, and accounting.
  • iService: The Service Lane Customer Experience Solution, reduces the need for multiple systems, minimizes manual entry, and seamlessly integrates with Lightyear.
  • Oplogic: The CRM solution, designed to work in tandem with Lightyear, eliminates manual data entry and the hassle of toggling between CRM and DMS systems.
  • Vistadash: A marketing analytics tool that provides insights into the ROI of digital marketing investments.

This press release marks the launch of DealerBuilt’s integrated Service Lane Customer Experience product via iService and the integrated desking solution through Oplogic. These launches are just the beginning of deeper integrations, aiming to simplify operations and spur growth through advanced efficiencies and automation.

Additionally, DealerBuilt is announcing the release of DealerBuilt Payments and DealerBuilt Docs. DealerBuilt Payments offers a seamless payment solution integrated with Lightyear accounting, while DealerBuilt Docs provides an innovative document scanning and archiving solution, allowing for automatic archiving of key documents within the DMS.

“We are stepping into a new era of dealership management,” added Longin. “Our latest offerings are designed to empower dealerships with the tools they need to thrive in an ever-evolving industry.”

For more information about DealerBuilt’s innovative solutions, visit

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