3 Simple Rules for Capturing the Attention of Tech Recruits
Here’s a system that you can try in order to get qualified technicians in your door and then in your bays.
Collision Repair Marketing for the Franchise Dealership
The collision and auto body repair department is a huge opportunity for franchise dealerships to improve revenues and support profitability in a slower-than-normal selling environment. With economists predicting an economic downturn for the next few years, it has never been more important to consider how body shop digital marketing can help support total revenues and profitability for the franchise dealership.
Building a Customer-Centric Service Department
Many service managers approach management and process change with their own goals in mind. Whether you want more ROs or more labor hours per RO, it’s easy to focus on the results that you want, instead of on the results that the customer wants.
The Theory of 5: Failure Is a Part of Success
Very few of us are good at an activity the first time we attempt it. We learn by trial and error. We make an attempt and we find out what works, what doesn’t and then, armed with this knowledge, we try again.
4 Common Job Seeker Frustrations and How Your Dealership Can Avoid Them
Given the tight labor market, job seekers have their choice of countless open roles at the tips of their fingers. This means if your dealership has a frustrating hiring process, top talent won’t hesitate to find their next opportunity elsewhere.
Engaging the Power of Your Informal Networks
Networking is recognized as a major influence on one’s ability to achieve great success. The most successful people in the world possess the capability to influence and shape the opinions of others. However, there is a greater emphasis on the type of network one participates in.
How Are You Managing Your Speed to Sale?
This new standard is speed to sale, an all-embracing attitude geared to selling cars faster. Speed to sale starts with faster recon time to line (T2L).
7 KPIs to Connect with Every Caller
Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing out on 33 potential deals.
Pictures, Automated
Have you ever dreamed of driving your vehicle into a studio at your dealership, pushing a button and driving out after 90 seconds with all your interior and exterior pictures instantly published online? This technology exists today.
What is ‘The Right’ BDC Solution?
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
Save-the-Deal Strategies Are Essential for Digital-Retailing Success
Car buyers have never been more educated about the vehicles and processes found at dealerships across the nation as digital-retailing sweeps over the industry.
