What’s at Stake Legally When Selling a Used Car with an Open Recall?
Earlier this summer, U.S. Senators Richard Blumenthal (D-CT) and Edward J. Markey (D-MA) introduced the Used Car Safety Recall Repair Act to ensure used vehicles with unrepaired safety recalls are repaired before being sold, leased or loaned to consumers.
Here Today, Gone Tomorrow
Earlier this summer, three dealerships made headlines when 12 vehicles worth nearly $1 million were stolen. What the media didn’t mention was that the price tag of the vehicles themselves is a fraction of the costs dealerships absorb after an inventory loss.
Developing Rapport Between Your Body Shop & Parts Department
Many parts managers enjoy a less than congenial relationship with their body shop managers. It’s a little like a marriage gone bad and can be difficult to pinpoint the responsibility each party has in the demise of the relationship.
Get Involved in Your Community in a Big Way
Dealership marketing is more complex now than ever before. Many questions must be considered, such as, “Is traditional marketing dead or is digital overcrowded and overpriced?” “Should we use direct mail or not?” “Do customers even need to see a beautiful building and a clean lot packed with desirable inventory anymore?”
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
What Is A Person Search?
A person search is a search product that provides current and previous addresses associated with a person’s name, date of birth and Social Security number. The search provides the full addresses and approximate dates the person was associated with in the past.
Positive or Negative Motivation — Which Works Best?
In our drive to get the best results out of the people we manage or teach or coach or parent, we may adopt methods that appeal to our fundamental need to control outcomes.
Developing a Data-Curious Culture at Your Dealership
AI, BI, Big-Data, Machine-Learning. These are just some of the buzzwords being thrown around in today’s business environment. Who benefits from these concepts and technologies? Is it just the big-box retailers or the industrials, or can your dealership use them too?
You Are What Your Record Says You Are
When legendary NFL coach Bill Parcells was asked about a mediocre team’s performance, he responded, “You are what your record says you are.” This statement applies to anyone who works in a performance-based business. It’s especially applicable to your sales team.
The Automated Future of Video Advertising
Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?
