Pay No Attention to the Man Behind the Curtain
A common scenario that plays out in dealership nationwide is the “multi-vendor” deal. What is the multi-vendor deal? It is a car deal that several vendors take credit for and that dealer only get to sell once.
F&I Solutions: Financing as Part of the Sales Cycle
The traditional dealership sales process excludes the financing from the sales cycle, treating it as a separate process after closing the deal. There is a better way of revising it that increases the closing ratio, and the profit per unit while lowering the total time it takes to complete the transaction.
Make Your Out-Of-State Customer Count
Your dealership’s customers are no longer just your neighbors. While many of your customers come from across the street or across town, many dealerships also have customers from across the country.
Everyone’s Crazy ‘Bout a Sharp-Dressed Advisor
Does your team dress for success? If we want to be treated as professionals, we must look like professionals, so it’s time to suit up! We’d all love to wear our comfortable weekend clothes to work, but if we want to be treated with respect and taken seriously, we have to show we mean business by creating a professional image.
How Faster Recon Optimizes “Velocity” Inventory Management
Dale Pollak created the game-changing Velocity model, which advises dealers to manage vehicle inventories as asset investments by studying the market and reading the data to know whether those assets are the right ones for their dealership and their market.
In the Weeds: Three Keys for Your Sales Game
So, let’s push the big, black chairs away from the desk, put the coffee or Red Bull down and get into the weeds for this month’s edition to discuss a few useful topics for those of us banging around out there on the blacktop.
In Praise of Retention: Position Your Dealership to be “First”
In the quest to generate more customer pay parts and service dollars, it pays to position yourself to be “first.” Your service sales and retention only go up when you position yourself to be the first to recommend needed vehicle repair and maintenance items to your customers.
Diversity and Inclusion: Making Sure Every Team Member Feels Part of the Whole, Part 2
Dealerships with a diverse staff can offer service to their customers unlike any other. Bringing different people together to work on the same team, however, can provide challenges to leaders. With this round of the Dealer Panel, we’ve asked our experts how they work to keep everyone satisfied and pulling in the same direction.
Paragon Builds the Dealership of the Future with Google
Paragon Automotive, the largest Honda and Acura dealer in the nation, has experienced significant year-over-year growth in market share and profitability every year over the last 10 years. The dealership has continued to reinvent itself in an effort to pursue constant, never-ending improvement.
Looking to Drive More Fixed Ops Profits to Your Dealership? Focus on Your People Strategy
Your fixed ops department has the potential to be a major profit center for your dealership — and employees are your dealership’s main source of competitive advantage. By putting a great team in place, you can ensure your dealership secures more fixed ops business and remains successful in the event of a vehicle sales decline.
Three Rules for Maximizing Your Service Marketing ROI
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and, of course, build net profits.
F&I Solutions Section: Play the Long Game With Your CRM
Look at your own CRM. You need it optimized for the long game. Do you have the right people following up to get the co-signer on a loan? Is someone locating a vehicle you don’t have on the lot?
