Walmart Expands CarSaver Program Nationwide
Certified dealers agree to provide fair, upfront pricing to Walmart’s customers and, in exchange, they receive exclusive leads and appointments that are only sent to their dealership. Dealers are reporting that these opportunities convert significantly higher than traditional leads.
F&I Solutions: How to Use Big Data, Not Applications, to Combat Margin Compression
The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.
Making the Shift: Why Switching to Digital Marketing is Valuable
As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.
F&I Solutions: Think Through the Sales Process to Ensure Customer Satisfaction
The finance team needs to get out of their offices and involved in putting car deals together whenever possible — and the best will do so. They earned their role as a finance director/ producer because they are the best closers in the store.
Customers Want Easy — Just Ask Alexa
According to a recent Driving Sales Customer Experience Study, 56 percent of customers said they’d buy more often if the process was not so difficult, and 99 out of 100 buyers expect their car purchasing experience to be “hassle-driven.”
Turning in the Right Direction
Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.
That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.
The Chatbot Won’t Save Your Business
Chatbots: the latest buzzword in the automotive industry. Effective solution or hype?
As all this talk about chatbots comes to the forefront of our lives, we need to take a hard look at reality versus science fiction. Right now, the machine-learning industry is the driving force of the chatbot ecosystem, while the technology world works toward the world of real artificial intelligence (AI).
