Video Merchandising
I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.
Business Intelligence 101
Given the importance of being a data-driven organization in today’s economy, it’s imperative to understand what “Business Intelligence” actually encompasses and how it can help with providing strategic and tactical advantages for improving business performance and results.
Written Permission to Conduct Background Checks
In order for an employer to conduct a background check for employment purposes, the Fair Credit Reporting Act (FCRA) requires written permission from the applicant to authorize the employer to conduct a background check through a third-party provider; a background screening company.
Look Before You Leap
It’s advice that’s been around for centuries and still makes sense: look before you leap. As a business owner or manager, you want to ensure you have all the information needed to make a decision before making it.
The Voice of Your Customer
If you’ve been to an automotive industry conference in the past several years, you’ve likely seen service providers offering some combination of artificial intelligence, digital retailing or subscription/alternative ownership solutions. They promise that these features will lead to increased loyalty, customer satisfaction and improved margins.
The Theory of 5: Changing ‘Or’ to ‘And’
There are times in our lives when we seemed to be faced with a fork in the road and can only travel down one path. For example, “I can have a balanced life OR I can have prosperity.”
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
How to Get Buy-In for New Dealership Solutions
There’s no denying that technology of all kinds is changing faster than we can keep up. That’s why decision makers may be skeptical of purchasing any kind of technology for the dealership. So, what do you do when you want to implement a new solution and need to get the decision maker on board?
Management 101: Missed Opportunities
A general manager has many responsibilities — from hiring management positions, developing short- and long-term goals, forecasting, advertising and merchandising strategies, to increasing profitability — basically nothing short of being the responsible party for all operations.
High Performance Doors: Think You Can’t Afford Them? Think Again
Every year, hundreds of new and remodeled automotive dealership facilities open across North America. Automobile brands are introducing eye-catching building image designs to compete for buyers’ attention.
Auto Dealers and Federal Tax Legislation
Experts agree that the federal Tax Cuts and Jobs Act, signed into law in December 2017, is the most significant piece of tax legislation in the past 30 years and has resulted in monumental changes for businesses and individual taxpayers across the country.
T2L Motivates Used Car Profitability
While you may employ the best inventory management, selection and sourcing tools you can afford in your used car strategy, it is crucial to realize that their promises of profitability hinge first on the speed and efficiency of your reconditioning department.
