5 Phone Sales Tips Your Team Needs Now
While the internet, mobile browsing and social media have undoubtedly transformed the car sales scene, this doesn’t mean that prospective buyers aren’t still using the old-school method of phone calls, in fact, it’s the opposite.
Emerging Frontrunner: The Power of Video
Armed with this knowledge, it’s time to take a look at your dealership’s video strategy. How does it fit into your greater comprehensive marketing approach? Are you leveraging this channel to its full potential right now and giving yourself a foundation to build on in the near future?
You Can Handle the Truth: Preparing Your Fixed Ops Team for Growth and Success
What if all of your advisors sold an additional half-hour to an hour per ticket while increasing customer retention? How would this impact your shop’s ability to perform repairs and service in “a reasonable amount of time,” as many manufacturers’ surveys suggest?
The Future of Vehicle Reconditioning
Jaws dropped as Don Flow, chairman and CEO of Flow Automotive Companies, addressed several hundred dealers and industry affiliates at Automotive News’ recent Retail Forum.
Healthy Curiosity
Curiosity is a key element in the evolution of both people and businesses. Often, however, the structures we surround ourselves with don’t lend themselves to exploring new ideas or new ways of doing things.
Titles and the Need for Speed
Dealers have known for a long time that the title release process is time consuming and outdated. It’s time to accelerate and modernize this process the same way the rest of the dealership and car-buying processes have been updated.
A Different Way to Sell on the Service Drive
How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.
It’s Not About Just You
You must do well. You must reach beyond your comfort zone. You must dig deep and get back up. You must set audacious goals and kick the door in when Life tries to slam it in your face. You must reach higher because this isn’t just about you.
Employee Retention Impacts Owner Retention
In many of my workshops, I ask the dealers and general managers attending the following question: “What do you do with a salesperson who sells an average of five units a month?” I’m guessing you know the answer to that question yourself — it probably sounds something like: “You’re out the door,” or “I don’t tolerate anyone selling just five cars a month!” Right?
Looking to Improve Your F&I Department? Rethink Your People Strategy
To remain competitive in today’s retail automotive space, each step of the car-buying process must be a positive experience for customers. From salespeople to F&I employees, your team must prioritize customer satisfaction.
Diversity and Inclusion: Building a Diverse Team for Today’s Marketplace
The auto sales industry has long struggled with the issue of diversity. While many dealerships have taken steps to be more inclusive in hiring and training, it can be an intimidating world to step into for women, minorities and others not classically included in the “average” dealership setting.
Four Things You Need to Know Before Starting a Mentoring Program at Your Dealership
You see it at the dealership all the time. That new salesperson far exceeds everyone else’s numbers at the store during the first month. Then, the sales start to slip. By the fourth month, the person gets fired for not meeting his or her numbers.
