Demystifying Reinsurance
Reinsurance is simply a tool by which an insurance company can lawfully transfer underwriting profits to another company, the reinsurer.
Build Toward Info Equality
Efficiency and transparency that flow from fixed to variable and on to the customer start in the engine room of the dealership, the reconditioning department.
Stock Video Versus ‘Real’ Videos
The more accurately your vehicles are represented online, the more leads you’ll get from shoppers who are ready to buy.
Lessons from the Digital Marketing Strategies Conference
Stop doing what everyone else is doing, try new things and rise above the pack.
Who’s the Boss?
Sometimes, to see what we should do as leaders, it’s valuable to look at some of the things we shouldn’t do.
Adapt or Fade, Part 1
Dealers can learn from the missteps brick-and-mortars have gone through, and learn how to better adapt their businesses.
Let’s Talk Pre-Delivery Inspections
It’s time to modernize your PDI process by tossing out your manual checklist and utilizing a digital workflow process.
Want More Zeros? Deliver More Zeros
The high cost of customer acquisition alone should make everyone stop and evaluate their existing people processes and structures.
How to Unlock the Sales Potential of Today’s Generation
Put these principles to the top of mind in your organization and you will unlock the sales potential of today’s generation.
Defining the Automotive Retail Blueprint
It’s time to re-write the blueprint for dealers and change the way we look at a single-solution approach.
Why Online Purchasing Still Lags in the Automotive Industry
As you evaluate your current digital buying process, start with these key questions to guide you to the right solutions.
Standardize Your Marketing Metrics for Better Results
Being able to measure more than just your results so that you can find the disconnect in your strategy is going to be key.
