Industry Challenges Drive Need for New Strategies, Solutions
Off-lease customers are a valuable target for dealers to source inventory for the used car department and sell newer models.
How Many Cars Do You Really Need?
Without hundreds of shiny vehicles lined up, dealers need to use their tools to market to passing customers.
4 Videos That Digital Retail Customers Demand
Videos are the only way to provide a showroom-like experience without being physically present. Start with these four videos for every vehicle on your VDPs.
The Earth Shook in Digital Marketing & (Almost) Nobody Noticed
A change has occurred … and if you spend money on pay per click (PPC) or SEO, this change matters to you.
Holding Vendors Accountable in the Era of GA4
Auto dealerships shouldn’t be expected to take on the task of sifting through the noise anymore.
The Perfect Lead Response Video
Videos take just one or two minutes to make, but the impact they have on your lead response metrics is substantial.
Will TikTok Take Over Facebook for Lead Generation?
Smart auto dealers should be considering the future of TikTok and how we can use it to our advantage to sell more vehicles.
Stock Video Versus ‘Real’ Videos
The more accurately your vehicles are represented online, the more leads you’ll get from shoppers who are ready to buy.
Lessons from the Digital Marketing Strategies Conference
Stop doing what everyone else is doing, try new things and rise above the pack.
Why You Are Doing Your Automotive Advertising Completely Wrong
Are your auto ads not attracting new leads? Here are a few of the common mistakes dealers make and what to do instead.
Standardize Your Marketing Metrics for Better Results
Being able to measure more than just your results so that you can find the disconnect in your strategy is going to be key.
The Video Economy is Shaping the Future of Car Shopping
Are you doing everything you can to help your shoppers discover, research and make a purchase decision on your dealership website?
