How to Use Video to Acquire Pre-Owned Inventory
These strategies will help your dealership acquire more pre-owned inventory.
The Future of the Internet and Why It Matters to Dealers
Where is the internet going in the next three, five and 10 years — and is your dealership ready?
Consumer Perpetual Search, Can It Solve the Inventory Shortage?
With perpetual search, the consumer can receive updated vehicle recommendations as your inventory updates.
Don’t Worry About What You Can’t Control
This is an ideal time to dive into your database and uncover prospects for your certified pre-owned vehicle inventory.
Maximize Your Auction Success with Window Stickers, Part 2
In today’s competitive market, consumers expect a superior digital experience with all the information at their fingertips.
Critical Role of Technology in Your Video Marketing Strategy
Measure the effectiveness of your video marketing strategy so you can make the most out of your video content.
The Path of Least Resistance — Bet on It
The consumer will reward us for removing friction from their car-buying experience.
5 Tips for an Effective, Connected TV Marketing Strategy
Fragmentation among coveted in-market shoppers is causing marketers to re-think how they should connect with car buyers.
Think Differently: Window Stickers Matter on Pre-Owned Vehicles
Gain a competitive advantage by establishing a higher level of consumer transparency, leading to increased profitability.
Cut the Marketing, Keep the Leads
The reality is, we don’t have inventory to match demand right now. So why are you spending so much on advertising?
Using Video Experience Landing Pages to ‘Sell the Dealership’
Before selling a car, dealers have to sell the dealership to the customer, and the key to this is through online video marketing.
Today’s Bizzaro Automotive World: Dealers Advertising to Acquire Cars
With these tips and techniques, dealers can gain more control over acquiring the right used inventory at the right price.
