CarNow Appoints New Chief Revenue Officer

CarNow Appoints New Chief Revenue Officer

Industry veteran to drive revenue growth across all channels.

CarNow announced Will Farmer as its chief revenue officer (CRO). In this role, Farmer willbe responsible for overseeing revenue growth across field sales, national sales, and independent sales with a focus on delivering exceptional value to customers and driving impactful results for CarNow’s extensive dealer network.

“My focus is to lead efforts in delivering recurring impact to our customers and make it easier for our dealers to do business with CarNow,” said Farmer. “We’ll build on the customer-centric approach throughout the entire organization, seeking to improve efficiencies in the sales process while enhancing and expanding our offerings.”

CarNow announced Will Farmer as its chief revenue officer.
CarNow announced Will Farmer as its chief revenue officer.

Farmer brings a wealth of experience and a demonstrated history of success as a senior sales and operational leader across diverse industries, including automotive, mobile technology, telecommunications, real estate, and auctions. Throughout his career, Farmer has consistently fueled growth by developing and leading motivated high-performance teams, transforming underperforming organizations, and expanding market footprints.

“Will’s impressive track record and dynamic leadership style, honed across diverse industries, perfectly align with our commitment to driving innovation and exceeding expectations for our customers,” said Kanye Grau, CEO at CarNow. “Will brings a unique blend of strategic insight and operational prowess, and we’re excited to leverage his disruptive mindset to elevate our revenue streams, foster customer-centric approaches, and solidify CarNow’s position as an industry trailblazer.”

Farmer’s career includes previous senior leadership roles in sales and revenue operations at Traxero, BacklotCars, TradeRev, and ADESA. He holds an MBA from Virginia Tech and a Bachelor of Business Administration from Roanoke College, where he sits on the Board of Directors for The Management Institute. Farmer also volunteers as a fundraising auctioneer for various community organizations, including Global Camps Africa, American Heart Association, Children’s Miracle Network and The Spot on Kirk.

To learn more about CarNow’s technology, visit

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