Brett Kelly is executive vice president of dealer performance at Applied Concepts

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Brett Kelly

Brett Kelly

Brett Kelly is executive vice president of dealer performance at Applied Concepts, an auto dealership sales and performance training company. With more than 20 years in the auto industry, Kelly spent 15 years at Cox Automotive where he led several brand growth initiatives including Autotrader, VAuto, Vin Solutions, Haystak Digital Marketing and Dealer.com.

Latest From Brett Kelly

Acquiring Customers During Inventory Shortage is More Important Than Acquiring Vehicles

Dealerships need to adjust their compensation models and offer commissions for other products and services.

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