ASE, Dealer Associations Partner to Increase Awareness of Automotive Careers

ASE, Dealer Associations Partner to Increase Awareness of Automotive Careers

ASE is partnering with dealer associations to conduct student competitions designed to increase awareness of automotive career opportunities.

The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry.

“The goal of the student competitions is to connect businesses with schools and increase the interest of students, encouraging them to work and stay within the automotive field,” said Mike Coley, ASE Education Foundation president. “The most recent competition was held in December in Texas and was a big success with 40 teams competing and over 700 students participating in a career fair. These types of events are another way the ASE Education Foundation is working to reduce the industry’s technician shortage.”

Three student competitions are currently scheduled for 2024, with more being planned. The next event will take place Feb. 23 at Weber State University in Layton, Utah. Competitions are scheduled for March in Charlotte and the fall in Houston.

During the December event at Texas Motor Speedway, 117 high school seniors from ASE accredited training programs competed in the North Texas Automobile Dealers Auto Tech Competition. Dealer technicians were paired with each of the 40 teams for several weeks leading up to the event, which featured students trying to diagnose and repair bugged vehicles where the problems were notated on repair orders.

The competition format is flexible and can be modified for local or organizational needs. Unlike traditional student competitions where school instructors train and prepare students, these competitions are based on a partnership between schools and the local businesses. The students selected for the competition job-shadow at a local employer’s service facility and prepare for the contest alongside the technicians in the shop. A list of specific skills for the students to experience is provided to each employer. The goal is to provide real-world experience to the students while exposing them to job opportunities in the local market.

To learn more about the student competitions, contact George Arrants, vice president of the ASE Education Foundation, at [email protected].

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