How to Use AI to Stay TCPA Compliant

How to Use AI to Stay TCPA Compliant

An AI-driven platform should effectively catch non-standard opt-out phrases, reducing the burden on dealership staff and increasing compliance with TCPA guidelines.

The Telephone Consumer Protection Act (TCPA) was enacted in 1991 to protect consumers from unwanted telemarketing calls, unsolicited faxes and automated text messages. In recent years, the automotive industry has increasingly relied on advanced communication technologies to engage with customers, raising concerns about TCPA compliance. However, artificial intelligence (AI) has emerged as a powerful solution to help automotive dealerships adhere to these regulations while still providing customers with a seamless communication experience.

In this blog, we will explore how AI helps dealerships stay TCPA compliant by recognizing non-standard opt-out phrases.

AI is playing a crucial role in ensuring TCPA compliance within the automotive industry. Recognizing non-standard opt-out phrases is vital for dealerships to avoid hefty fines and legal repercussions. Let’s explore how an AI-driven platform should effectively catch non-standard opt-out phrases, reducing the burden on dealership staff and increasing compliance with TCPA guidelines.

Catching Non-Standard Opt-Out Phrases

Dealers need an AI solution that goes beyond detecting standard opt-out phrases like “stop,” “unsubscribe” or “remove me.” They need one that has been designed to identify a wide variety of non-standard phrases, enhancing compliance and customer satisfaction.

Here are a few examples of phrases AI is successfully catching:

  1. “Remove me from your list.”
  2. “Stop texting me.”
  3. “No. Please remove me from the text list.”
  4. “No sir, not since 2016. I’m all set thanks. Please remove my number from the sales call list and have a nice day.👍🏼

Additionally, dealerships need a platform that is also able to detect phrases indicating that the dealership has the wrong number, such as:

  1. “Wrong number.”
  2. “Sorry, but you have the wrong number, I’m not Sally.”

Dealership Staff vs. AI: The Benefits of Automated Opt-Out Recognition

Relying on dealership staff to mark leads and stop communication based on opt-out requests has proven to be inefficient, with only 10% of the time being marked correctly. This creates massive risk for auto dealerships. On the other hand, AI has the capability to detect and process opt-out requests with non-standard phrases. From the data we have collected on millions of opt-out requests, more than 40% of customer opt-out request are using nonstandard language and relying on dealership staff to correctly opt-out the customer.

The advantages of employing AI-driven platforms include:

  1. Increased efficiency: With the ability to automatically recognize non-standard opt-out phrases, staff can focus on other essential tasks, increasing productivity.
  2. Enhanced TCPA compliance: Reducing human error in detecting and processing opt-out requests minimizes the risk of fines and legal consequences.
  3. Improved customer experience: Accurate and prompt identification of opt-out requests, including wrong number cases, leads to a more seamless communication experience for customers.
  4. Reduced burden on staff: Automation of opt-out detection allows dealership employees to work without the constant worry of overlooking customer requests and the repercussions that may follow.

Text messaging platforms, powered by AI, can transform TCPA compliance within the automotive industry. By seamlessly integrating AI to detect both standard and non-standard opt-out phrases, dealerships can position themselves to be TCPA compliant. This not only minimizes the risk of fines and legal consequences but also enhances customer experience, efficiency and overall productivity. Automotive dealerships leveraging effective AI-driven text messaging platforms can confidently navigate the complexities of TCPA guidelines while providing exceptional communication services to their customers.

You May Also Like

How the Super Bowl Spawned New Video Creativity within the Automotive Industry

The industry leverages creative video in a variety of ways, not only to stand out amongst competitors, but to position their brands for greater success.

Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years[1].

Whether it was comedian Will Ferrell pitching public acceptance for electric vehicles (EVs) on behalf of GM or Jeep remixing the popular "electric slide" line dance when promoting its second Stellantis offering, the automotive industry definitely played a large role during this year’s big game.

Prejudging Creditworthiness Can Cost You Sales

Today, there are better loan products for consumers whose creditworthiness isn’t reflected in traditional credit scoring metrics.

lendbuzz blog
Building the Right Omni-Channel Experience with Verification Tools

Many dealers continue to ponder the right digital retail strategy, and it is becoming clear that an omni-channel approach is the best approach.

Increase Your Alignment Sales

When properly presented, the alignment should be one of the most straightforward service operations to sell to the consumer.

Why All Evaults Are Not Created Equal

Today’s leading solutions afford the necessary protection to securely manage the electronically originated documents and assets.

Other Posts

STELLA, Orbee Deliver Context Aware Sales Receptionist

With Orbee, STELLA is now able to identify callers, their customer history and their recent marketing engagements as soon as a call is answered.

AI in Your Marketing

If ChatGPT can help with writing SEO content, do you still need to pay a vendor? Here’s what you need to know.

Maximize Your Customer Experience to Maximize Your Business Potential

If you’re in charge of your dealership’s fixed ops department, time is not just money, it is also the road to a better customer experience.

Change is Constant: Dealer Success Requires Business Agility Powered by Technology

When it comes to enhancing customer experience, technology is vital to making the car-buying process as frictionless as possible.